Healthcare Digital Marketing Blog
News, Updates, Case Studies and More
Digital Marketing Tactics for Pediatricians During Back-to-School Season and National Immunization Awareness Month
As summer draws to a close, pediatricians have a unique opportunity to engage with parents and caregivers during the back-to-school season and National Immunization Awareness Month (NIAM) in August. This...
Google’s Decision to Keep Third-Party Cookies: What It Means for Digital Marketing
Google said on Monday, July 22, that third-party cookies will stay on its Chrome browser. It did not say if they would be removed by the end of 2024. This...
Engaging Men in Healthcare: Marketing Strategies for Male Patients
When it comes to healthcare, engaging and attracting male patients can be challenging. Men are often less likely than women to get regular checkups or to seek medical advice. However,...
Spot It Early, Save Lives: Digital Marketing for Skin Cancer Awareness
Skin Cancer Awareness Month occurs every year in May. It is one of the most common types of cancer and is also one of the most preventable and treatable if...
Digital Marketing Strategies for Allergy Specialists
As allergy seasons ebb and flow, so do the needs and concerns of allergy sufferers. This is why it's so important that allergy specialists make sure their marketing strategy adjusts...
SEO Trends for 2024: A Healthcare Marketer’s Guide
With digital marketing consistently evolving, it is crucial for healthcare providers looking to enhance their online presence and attract new patients to stay ahead of SEO trends. So far in...
Growing Wellness Brands: The Unique Approach of Our Health-Centric Digital Marketing Agency
Strategy That Resonates In the ever-expanding digital landscape, the health and wellness industry stands out as a beacon of well-being and vitality. At Lure Creative, our commitment is exclusively geared...
The Vital Role of Marketing Your Urology Practice
Marketing is a critical component of any healthcare practice, and urology is no exception. In today's competitive healthcare landscape, urology practices must recognize the importance of marketing to thrive and...
Marketing Your Business During Christmas
Take Advantage of the Season As the holiday season approaches, businesses find themselves immersed in the festive spirit, and for good reason. The Christmas holiday presents a unique and lucrative...
Unleashing the Power of Visual Content and Storytelling in Marketing
In today's fast-paced digital world, marketing has evolved into a visually driven and emotionally resonant endeavor. Visual content, coupled with compelling storytelling, has emerged as a dynamic duo in capturing...
AI and Marketing
Artificial Intelligence (AI) is becoming an indispensable asset in the field of marketing, transforming the way businesses connect with their audiences and drive growth. What is it? At its core,...
The Crucial Role of User Experience (UX) in Website Design
In today's digital landscape, where first impressions and user satisfaction reign supreme, the significance of User Experience (UX) in website design cannot be overstated. UX goes beyond aesthetics; it's about...
Google Analytics 4: A Comprehensive Guide
Google Analytics 4 (GA4) is the next-generation analytics platform from Google, designed to provide deeper insights into user behavior across various platforms and devices. Whether you're new to analytics or...
Mastering Customer Engagement: Strategies for Meaningful Connections
In the dynamic world of business, establishing and nurturing strong relationships with your target customers is pivotal to success. Engaging with your audience in a meaningful way can lead to...
Is TikTok Right for My Brand?
In the ever-evolving landscape of digital marketing, TikTok has emerged as a powerful platform that holds immense potential for promoting health and wellness businesses. If you're seeking a dynamic and...
Why You Should Be Marketing Your Aesthetics Business
Effective Marketing Strategies Win In today's visual-centric world, marketing an aesthetics business can yield a multitude of benefits that extend beyond just attracting clients. The power of aesthetics lies not...
Attract New Patients With Google Ads
Indispensable Advertising with Google Ads Google Ads has become an indispensable tool for businesses looking to boost their online visibility and attract new customers. This is especially true for healthcare...
5 Top Healthcare Marketing Trends in 2023
It’s hard to keep up with the changing landscape in healthcare marketing. It’s a digital world we live in and the pace of progress is both relentless and daunting. It...
Search Engine Marketing for Healthcare – Don’t Let Short-Term Gains Cloud the Long-Term Picture
So you want more patients and you’ve discovered a great tool to find them - Google Ads. With Google Ads, (paid search, pay-per-click, PPC), whatever you call it, the formula...
Don’t Discount Social Media for Healthcare Marketing
It’s funny when we hear a healthcare client say. “Social isn’t important in my marketing.” You may think because you are in healthcare, a segment that is generally considered more...